Category: Marketing Stategy

  • Round One: Let the Game Begin!

    Round One: Let the Game Begin!

    I Will find the WILL!!

    My Founding Artist painting: The first of my works to be placed in The Ryan Licht Sang Bipolar Foundation’s Permanent Collection!

    Fittingly titled “Crossing the Deleware, Well Aware” it shows my journey from despair and being held back by my past to shedding the overcoat of depression and walking into the sunlight of my artistic future! I based this title on the little “George Washington” Dude lurking down in the bottom center of the painting…See his funny hat?

    My “Doubting Suzie” Ways

    Ok, friends, here’s the deal: I quit working as Frank Strunk III’s intern last week. Why, when I was enjoying learning from him so much? Why, when my mind was blooming open to all kinds of brilliant metal working techniques, and my mind was being blown by his artistic vision?

    “Why in the world would you do that Susan Todd?”, Susan Todd asked Susan Todd.

    I figured out the answer to that yesterday, although the reasons I gave Frank were that

    A. I need to focus on my work I already do, cause it’s what I do. (Huh?)

    B. I am doing a piece about my Dad and I’m an emotional landmine.(Hmmmm….What?)

    C. I have been invited to a big event and need to focus.(Nope.)

    D. Too many scattered efforts make Suzie nuts. (Now THAT makes sense)

    Did I do the right thing? I wasn’t sure, because I really want to make metal art. I’m frequently making impulsive decisions and regretting them. He was generous with his time, his tools, opening his shop, his art and heart to help an emerging artist. And I bailed, just when I was really digging in.

    An Emotional piece about my Dad…Work in Progress. “Dead Men Tell No Tales”©STMartin2022 (started last week!)

    I hate how my Bipolar Disorder makes me run Soooo Hot and then drops me on my doubtful butt. But it did, and here I am. Have I done what I said I was going to do? Well, yes. Yes I have. So that is good, I really have benefited from focusing on less! I have finished one of the pieces for the new INSIGHTS V call and started 2 more. I entered the Art of Possibilities Show in Missouri with 3 works, and finished 2 Grant applications plus am working on a third. And this third one is a doozy.

    THE IMAGES ABOVE are of ‘THE DREAMING FOREST’ ©STMartin2022 (A New Work!)

    I didn’t get the last three I applied for, but I’m getting better all the time at writing them. This new one I am having trouble writing, but that is ok. I AM REACHING OUT!! Oh, and I finished my Art Business course that the St Pete Arts Alliance gave me a scholarship for!

    So, have I been working, and trying and FIGHTING for myself?

    Yes! YES!! YES!!!! Making connections and forging ahead, breaking new ground in new and exciting directions. Learning new marketing skills and remembering old ones I had forgotten. Benefiting from taking little risks and meeting new artists.

    Now that I have written this I am astounded at all I have accomplished in the past 2 months. I really am a creative Powerhouse! Cutting thru the choppy waters like a PRO! Go Suzie, Go Suzie!

    There is NO limit on my creative potential! I can SOAR! Look at me go!!

    one of my commissions from 2021
  • An Artist’s Realization:

    An Artist’s Realization:

    Stepping Off

    What did I dream of then ? The freedom to create new art, better art than anyone had done before. I dreamt of sculpture, glorious-creamy-marble-gleamy sculpture. Human form expressed in visions of living flesh to make one weep.

    Pushing the limits of what had gone before, finessing my gift to a razor fine point that would etch images so tantalizing that Albrecht Durer would be green with envy. I had no doubt in my teenage grandiosity that these goals were within my reach, I knew I was “that good”. All the tools were laid before me, I believed they would always be freely given by a grateful world, an appreciative audience who would grease my path to slide into the role of a modern day Michelangelo, only in female form.

    Perhaps I dreamed a bit large, but how wonderful to entertain such beliefs! With no guardrails to hem in my imagination my art soared, with no thought to the cost of materials or the the limiting exhaustion that real world work brings.

    Well, guess what? I am making those dreams a reality today. I found someone who is willing to give me a chance, an opportunity to learn from his experience. I gathered my courage and kept asking, even when it seemed like I was getting nowhere. After following up on a suggestion a local CAD artist made to seek out this artist (thank you Alex!); I am proud to say I am learning from metal artist Frank Strunk III.

    My dreams are NOT dead, I AM following my passion. I have the drive and vision, now with a little funding I will be soaring again! Soaring! On riveted metal wings, in welded metal carriages, in sculpted hot-air balloons and on the backs of giant imaginary sea creatures! Watch me soar, man!!!

  • Many Moons: A New One Rises

    Many Moons: A New One Rises

    Sailor’s Delight, c. STMartin2016

    Hold on Tight

    This Artist is changeable, like the wind. I dance from one canvas to the next, one substrate to the next in an endless flow of ideas. To stop the flow of creativity is to stop my heart from beating. My Art from beating.

    Being bipolar causes duality of purpose in me, and in my work. SIMULTANEOUS urgings: High, Low, Sideways, Backwards; Round. And yet , somehow, a cohesive whole is made.

    I AM STRONG TODAY. I AM FREE OF THE BAGGAGE OF MY PAST TODAY.

    I RUN UNDER A SAILING SKY, WILD-EYED and BREATHLESS… there IS a way forward for me… I WILL FIND IT. MY ARTISTIC VISION WILL NOT BE DENIED. I AM GOING TO MAKE PUBLIC RECYCLED METAL SCULPTURE. IT WILL BE IN PARKS AND GARDENS, IT WILL CELEBRATE THIS GLORIOUS ACT OF LIVING.

    Back when I was a semi-pro pool player I had a mantra, because I was a clinch player. I came back when I was down, and that can demoralize an opponent, when you can beat them. But it wasn’t about that, not for me. It was staying in the game, never quitting, never saying ‘die’.

    This quote has been attributed to many, so I will attribute it to an anonymous kindred spirit:

    “It’s not the dog in the fight; It’s the fight in the dog.”

    I have tried to associate myself with the local metal sculptors here in St. Pete, I have offered my labor free, begged for apprenticeships, offered to be the coffee runner, the shop cleaner, the grinder… I’ve been here 4 years now, and I feel choked and thwarted.

    I know I’m older, I know I’m a woman, I know I’ve got marks against me as someone with “disabilities”. BUT I’M STILL HERE, AND MY VOICE WILL BE HEARD. What I have to contribute HAS VALUE! I can work most men under the table, even in the shape I’m in. (Ok, I could work my ex-husband under the table, which isn’t sayin’ much cause he was usually loaded!! But I AM a very hard worker…)

    I’m strong as an OX and twice as GOOD LOOKING!!

    So, while I have been quietly seething here in Pine Bay, creating my works on canvas, on board, on paper…. Painting my recycled furniture and selling cute little cat pictures…. THERE is a SHE -TIGER here in this cage…and I have found a way out.

    I am NOT giving up, I am not going anywhere, and I’m certainly NOT GOING QUIETLY!

    So, whether you see me shooting across the sky on the back of a winged Andalusian Stallion, dashing past you in my ‘souped up’ Kia Soul, or building a mind-boggling , solar powered work in a local park, be forewarned…

    THIS OLD DOG HAS A LOT OF FIGHT LEFT…

  • THE DAWN

    THE DAWN

    The DAWN , a brand new work from Susan T. Martin, finished just an hour ago!

    Hello My Fans, Friends and Patrons! Here is a Lovely Oil Pastel Scraffito Painting that I just did! I am reaching out to some Marketing Pros who will suggest how I set up a successful online business, selling my art. So if you have been just out of your minds, craving my art, you will be able to get your hands on it!

  • The Big Show

    The Big Show

    One just can’t help getting one’s hopes up when entering shows. You read the call, you think “Wow! Piece of Cake! That’s exactly the kind of art I do anyway!”

    If , on the other hand I said, “Wow! That is one tough call. I WILL REALLY HAVE TO DIG DEEP AND PUSH MY LIMITS…” Now, this would be the scenario where I could create a masterpiece.

    I recently entered a call where membership was a requirement… I have done this type before, but not when funds are low. Because now you have, not only the entry fee, but the membership dues as well. (It’s funny, non artists are often shocked that it ‘costs money?!?’ to enter an art show.) Well, this one seemed right up my “art alley”. I had experience, I had won shows like this before. PIECE OF CAKE! I’M A SHOO IN! (Or is it a Shoe in?) So I dove in. Headfirst. Knocked off a Statement lickety-split. Sent a sample of my work and the entry and membership fee without a backward glance, and it was just a week or so before they would notify me of my big check in the mail.

    Ah….about that big check… Not only did I not win, I did not even qualify to participate!

    Hear that hissing sound? Pffffffffffffffttttt….That’s the sound of all the air coming out of my big head. Oh, Miss Overconfidence, you not feeling so good, hmmm? Kind of sicklee?

    YOU DESERVE THE LETDOWN, YOU GOOF!!!!

    Yes, I know that now. I realize how nonchalant I was. I couldn’t even take the time to ask anyone how to send the entry in properly, so I sent the wrong sample work. Too proud to let the judges know I needed help. Such a big, fine, famous, sought-after artist like me!

    My job, now that I’m done licking my wounds, is to dust off my britches and learn everything I can from the artists who did get in the show. Be a good sport, celebrate their success and do better next time. Every setback is a stepping stone to bigger and better things!!

    (Just not too much bigger or better!)

    Sigh…ANYhoo, I finally finished the commission I have been working on since the beginning of December. (whew!) The ‘million dollar by the hour’ painting…Now there is another learning experience. I had a mentor who was a top shelf oil painter tell me to start out charging 22 bucks an hour plus materials, as this was the wages for skilled labor at that time; and “don’t feel sorry for asking for what you are worth!!!”

    Those wise words did not stick for some reason…every client is my “friend” and every “friend” wants a “deal”…So I run around making what boils down to about 4 dollars an hour and whining about being “cheated”. Nobody likes a whiner, least of all me. I’m always having to settle for cheap paint, cheap canvas, cheep cheep goes the birdee.

    I have made up my mind (again) to work on art that frees my mind and my spirit. Not beholden to any one style or genre or “ism”. Art that celebrates my vision, my unique vision. Hooray!

  • GRINDING AWAY

    GRINDING AWAY

    Progress, not perfection.’

    Who said that? I hate you, whoever you are. Because I…WANT…PERFECTION!

    The Earth keeps spinning on it’s Axis, and my mind keeps spinning like a mouse wheel. A recent medical issue charges my thoughts with negative ions, even with semi-positive news reports… Nothing to see here, folks. Let’s keep moving…

    Relevance…that’s the Key!

    You do understand, don’t you? I stay up all night, retouching retouched areas-only to get out my tiny sander in the dawn and set that banshee loose…Reducing to dust all my night’s toil.

    Struggle…Fight…Grapple

    It doesn’t look like this now!!! AhhhhhhHaaaaHaaaaa Haaaaaa!!!!


  • RESOLVING THE COMMISSION DILEMMA

    RESOLVING THE COMMISSION DILEMMA

    Stuck in the Barnyard

    OLD McDONALD HAD A COMMISSION…Oh no, Oh no, Oh no……”

    The First Draft of “The Dreaded Barnyard”
    One of my Trippy Palm Frond Creations

    So, I had a “Patron”, and I am envisioning a relationship similar to Michaelangelo had with The Pope.. Endless coffers, freedom of expression in my own magnificent style, expensive dining and and more and more projects to work on. What a dream come true! I even mentioned to this kind person and lover of my art that I would give her privledged pricing on all future projects! Why not, right? I was on the gravy train from here on out, the best brushes, high quality paints…maybe marble or a bronze sculpture…or a glorious garden full of exquisite welded work! Ah, I basked in the glow of this fantasy, every artist’s dream!

    THE BIRDHOUSE RACKET

    Don’t get me wrong, I like money…I don’t yearn for riches like some do, which is a good thing because I would spend my life disappointed, but I do like to earn money. It validates the work I do, and it also buys good hot cocoa. So, every now and then, when I want to market my work directly, and it’s not stuff I want “too much” for; I resort to online marketplaces. To make a quick buck I’ve been known to paint palm fronds with funny animal faces for people to stick out in their gardens, and I’ve turned a quick buck…or twenty. In the recent past I painted and sold four or five birdhouses that I knocked out pretty quick, and sold them on Facebook marketplace…I was pleasantly surprised at how they were snapped up. “woohoo” ten bucks here, fifteen there…

    I know what you think…you think I am ungrateful. That anyone with a talent like this that can make a dollar should not scoff at that ability. Believe me I am SO grateful. That’s not the issue. I made the choice to undersell, just to get that dough in my hand fast, I know that. Let me finish…

    So, off I go (one day last month) to meet a customer for a sale. For good measure I loaded up a bunch of do-dads I had accumulated, thinking I might do some “suggestion selling” (Thank You Business Certificate). To my delighted surprise the person did buy more than one item! Not only that, they asked for more! I was tickled, really. So tickled, in fact, that I wrote a post about my new found angle on artistic marketing success! I rushed home to make more, but decided on a nap instead…

  • A Freewheeling Frenzy!

    This Beauty is one of a pair of Cabintet from a large entertainment stand, The Other is outside, drying…

    I have to get the mix just right: a smidgen of anxiety, a pinch of hunger, a good dose of caffeine and just about 48 hours without sleep and *BAM*! The NY creative lightning strikes! Tonight was the night, today was the day, cleaning off my museum pieces with fine brushes, repairing and sprucing up the shelves to display new work… Giving my custom painted floor a deep cleaning in preparation for the faux Renaissance tile I will be handpainting there.

    I am pulling out all the stops while the proverbial light is green for GO!! I pulled out all my nearly finished projects for a big push to clear the studio, putting all the months (years?) of pondering into real execution. Clean the brushes, check all the supplies and paint paint paint!!

    Here are a couple newbies, from today…

    oooo…
    “M’lady Insomnia”, 12″ x 12″ on Canvas ©STMartin2020